Mercury Selling New as Used
Published Monday, 06 December, 2010 by Blog Admin. Categories: Pre-Owned Inventory, New Inventory.
Mercury has a new plan to get remaining stock off of dealership lots, in order to make room for new Ford & LINCOLN models - sell the cars as used.
Ryan Colb, a LINCOLN-Mercury dealer operations manager, said the idea seem to be working: his dealership started the week with eight Mercury vehicles and sold six. He took final pay Friday on the last two, both Mountaineer SUVs.
"We're putting them on the used-car lot," Colb