In China, American luxury is growing in popularity. Auto makers like LINCOLN are planning to use this to their advantage by striking now. The company will produce a line of cars to be sold overseas.

"We have a great luxury brand in LINCOLN, which we have recommitted ourselves to," CEO Alan Mulally told Bloomberg. "There's going to be tremendous pull from China to have access to these great vehicles."¹

Currently, they sell only a handful of models in China. However, the auto maker is in the process of building four factories to help triple its Chinese lineup by the middle of the decade.

Chinese drivers purchased over 18 million vehicles last year, 35% were luxury cars. One hurdle Mulally and the product development team faces is getting the new face of LINCOLN right. This team is working to bring the LINCOLN brand design language into the 21st century, which will include the loss of a recent large front grille we've come to recognize from the line up.

Vehicles like the upcoming LINCOLN MKZ concept, hitting 2012's Detroit Auto Show in January, may be the first of many rides headed to China, as well as the US to dealers including Spradley Barr Motors in 2200 Westland Road, Cheyenne, WY.

Source: ¹http://www.foxnews.com/leisure/2011/09/27/lincoln-puts-its-re-designs-on-china/