Last year, forward-thinking automaker Toyota tried a different kind of end-of-the-year incentive. The company's Shareathon campaign gave consumers who purchased a new Toyota and then tweeted the message a $500 prepaid debit card. This year, the campaign (through Saatchi & Saatchi L.A.) is slightly different. 140 buyers can still register every day at (www.toyota.com/shareathon) and tweet a scripted message. Those visitors who actually buy or lease a new Toyota vehicle by January 3, 2012 will still receive the $500 prepaid card. However, Toyota consumers this time around also have the chance to gain up to a thousand dollars in fifty dollar increments, depending on how often their initial messages are re-tweeted within 48 hours. Everyone who participated in the program will also be registered to win a new 2011 Toyota Prius.

Kimberley Gardiner, National Digital Marketing and Social Media Manager for Toyota, explains the company's participation in the campaign, stating, "In terms of initial traffic, we have seen a big increase of visitors to the site, tweets, redemption and registration for coupons."¹ Kimberley and the rest of the Toyota company have been pleasantly surprised to see that  the 140 coupons for the prepaid debit cards have been gone within two or three hours after going live at 8 a.m. every day. The company expected all 140 to be gone by the afternoon or evening.  Gardiner stresses that the campaign was a success last year and will be again this year. She says, "Last time we had a big success with it; we got 22 million impressions. We saw really positive metrics come out of it and dealers really like the idea of adding a social element to something as routine as a sales event."² It certainly has never been easier to "tweet" for free cash!

Great news, readers! You can still lease or purchase your new Toyota at Spradley Barr Motors in Cheyenne, WY today and "tweet" your way to a holiday reimbursement! Visit us at 2200 Westland Road Cheyenne, WY 82001 after "tweeting" your Toyota message. Happy Holidays to you and your family from your dedicated Toyota Cheyenne dealer!

Sources: ^1,2http://www.mediapost.com/publications/article/164283/toyota-tis-the-season-to-be-social.html#ixzz1gj54yqjI